Radisson Group introduces real-time automated AI hotel price matching
The Radisson Hotel Group has introduced a real-time price matching feature powered by artificial intelligence, which automatically matches lower publicly available room rates found on third-party booking platforms when customers book through the company’s website.
The system replaces the traditional best-rate guarantee process, which typically requires travelers to identify lower prices, submit claims and wait for manual approval. Instead, eligible lower rates are verified and applied automatically in real time during the booking process.
AI verifies lower hotel rates
According to Radisson Hotel Group, the feature detects lower publicly available rates for its hotels on online travel agencies and search platforms before matching those prices on RadissonHotels.com.
When a lower eligible rate is identified on platforms such as Booking.com, Expedia, Hotels.com, Agoda, Priceline, Trip.com, Makemytrip or Google Hotels, the system automatically verifies the price difference and redirects customers to complete their booking through the hotel’s website.
Feature available across global portfolio
Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group explains that Today’s travelers expect speed, simplicity and confidence when they book.
“Price matching is our commitment to ensuring that guests who choose to book directly with us never have to wonder whether they could have found a better deal elsewhere. By automating the process in real time, we are making direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.”
The feature is available across all Radisson Hotel Group properties worldwide. The company said automating the price matching process also reduces the administrative work associated with handling manual claims while providing greater insight into pricing performance and customer behavior.
Digital strategy targets direct bookings
The launch forms part of Radisson Hotel Group’s wider digital strategy to improve direct booking channels through automation and artificial intelligence. The company said the technology is intended to simplify the booking process while strengthening direct engagement with guests and reducing reliance on manual price guarantee claims.